About Us

Our History

The Knoch's

The Knoch Grandchildren

High School sweet hearts for over 5 years, John & Joanne married in 1971. After she completed an Associate Degree in Accounting and John a B.S. in Physics, they started a family and purchased the family farm from her parents.

The Lord blessed them with 7 wonderful children, who all needed a birthday cake every year. Soon relatives, neighbors and friends recognized her talent and cake artistry which eventually led Joanne to make wedding cakes professionally.

After Joanne's first patent, The Knock Shoppe started out with a bang with overwhelming demand at the Madison, WI Bridal show in 2000. The Knock Shoppe went global when the first cake stand system "Tiffany" appeared in Modern Bride in Spring 2002 causing interest and popularity to explode.

The Knock Shoppe continues to grow by improving and creating new products that enhance wedding cakes elegance everywhere. We make our products here in Wisconsin with the goal to leave brides speechless upon seeing their wedding cake.

We take great pride in our family business and make everything with love ensuring elegance, strength, stability, versatility, and ease of use in all of our cake display systems. 

We Want To See You

We travel nationwide to wedding expos allowing you to see our cake displays in person. We are always at the I.C.E.S. and I.B.I.E. wedding expos every year.

ICES 2014

I.C.E.S. 2014


International Cake Exploration Societé


Mobile, Alabama

August 4 - August 7, 2016

Booth #211


International Baking Industry Exposition


Las Vegas, NV

October 8th - 11th, 2016

Booth #: 11711


The Rental Show


Orlando, FL

February 27th - March 1st, 2017

Orange County Convention Center

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